Distressed Brand Strategy Project- Fiat

Data Analytics at a Language-Learning School: Using Data to Guide Marketing Budgets and Choices

Helped develop a three-year turnaround strategy for Fiat, a distressed automotive brand facing market relevance and sales challenges. We analyzed internal weaknesses, external threats, competitor positioning, and market trends to propose a targeted marketing mix and CRM strategy.

Key takeaways:
-Conducted SWOT analysis and competitor benchmarking
-Proposed product innovation and safety repositioning to rebuild trust
-Designed a new CRM plan focused on customer loyalty and personalization
-Recommended brand repositioning to appeal to small families and city drivers

View Below

Data Analytics at a Language-Learning School: Using Data to Guide Marketing Budgets and Choices

Worked with a team to redesign the marketing strategy of a European language-learning school. We analyzed historical budget data and KPIs to identify inefficiencies, then developed a new, data-backed strategy focused on customer segmentation, CRM, and ROI optimization.

Key Takeaways:
-Apply KPIs like CAC, CLTV, and conversion rates to real-world decisions
-Use data visualization and process mapping to guide strategy
-Improve targeting, budget allocation, and customer experience
-Deliver measurable impact; our recommendations showed how revenue could increase by 58% while reducing marketing spend by 65%

View below

Distressed Brand Strategy Project- Fiat

Data Analytics at a Language-Learning School: Using Data to Guide Marketing Budgets and Choices

Data Analytics at a Language-Learning School: Using Data to Guide Marketing Budgets and Choices

Data Analytics at a Language-Learning School: Using Data to Guide Marketing Budgets and Choices

Data Analytics at a Language-Learning School: Using Data to Guide Marketing Budgets and Choices

Data Analytics at a Language-Learning School: Using Data to Guide Marketing Budgets and Choices

This website uses cookies.